Privacy Policy

This Privacy Policy explains how the Company collects and uses information:

When you visit or use our website, or any other website, application, or online service we operate (including links to this Privacy Policy, collectively the “Website”);

Through in-store purchases;

In connection with our rewards program; or

When you contact us.

By accessing and using this Website or any of the services described above, you consent to our collection, use, and disclosure of your information as described in this Privacy Policy. We reserve the right to modify this Privacy Policy at any time, and we will notify you of any material changes by uploading the updated Privacy Policy to this Website and changing the effective date. You should read this Privacy Policy periodically to stay informed of any changes. Your continued use of this Website and our services after changes to this Privacy Policy constitutes your acceptance of such changes.

What types of information do we collect?

Information you actively provide. We may collect various types of information from you when you use this website, purchase our products, register for any online account or rewards program, subscribe to our marketing newsletters, participate in our sweepstakes or surveys, submit information or post content on this website, contact our customer service, interact with us on social media, or otherwise interact with our services or website. The information we collect may include, but is not limited to, your name, email address, billing address, shipping address, phone number, payment card information, order information, products you are interested in, communication records with us, date of birth, username and password, gender, and location.

Passive data collection. We may use cookies and similar technologies, such as pixel tags and web beacons, on our website or in emails sent to you for a variety of purposes. The personal information we collect in this way includes your Internet Protocol (IP) address, Internet service provider, operating system, web browser type, mobile device or other device identifier, the pages and products you browse, page interaction information (such as scrolling, clicking, and mouse hovering), your interaction with marketing materials (such as whether and when you opened emails we sent you, whether you clicked on links in emails, or forwarded emails), the time you spent on the website, and the websites you visited before visiting this website or after leaving this website.

You can choose to disable cookies at any time by changing your browser settings. While you are free to refuse cookies, this may prevent you from fully utilizing all the features of our website. To learn more about cookies and other automated technologies, and how to change your cookie settings, please see our Advertising and Cookie Policy.

How We Use Your Information?

To provide a complete service, we use your information to respond to your requests, process and deliver purchased goods, process returns, and offer you products, services, and features through the website. We may use your information to respond to your customer feedback.

For marketing and advertising purposes. We will provide you with marketing information, as well as special offers, events, product and service updates that we believe may be of interest to you. We will use your information to target ads to you, making the ads you see more relevant to your interests. We may adjust the content of this information based on our understanding of your preferences.

To improve our products and services. We may use your information to improve the website, products, and services. We may conduct research or invite you to complete surveys to understand your preferences regarding our products and customer experience. We may use your information to further customize and improve your experience when interacting with us. We may combine information obtained from you with information we obtain about you from third parties.

To fulfill contractual obligations. To fulfill our obligations under the Terms of Use or any other agreement, and to exercise or enforce our rights.

To protect our legal rights. To comply with and enforce applicable legal requirements, and to protect our legal rights, such as in establishing, exercising, or defending any legal claims.

For security. We may use your information to protect the interests of our company and our customers. We will also use information to protect the security of the website. This may include using your information to prevent fraud or reduce credit risk.

We will communicate with you. For example, we will contact you regarding your account matters or respond to any questions you have when you contact customer service. We may contact you regarding your feedback. We may also contact you regarding this Privacy Policy or our Terms of Use.

Other Uses. We may use your information for other reasons, such as the reasons we may describe to you, or for other uses permitted by law.

How We Share Your Information.

We may share your information with third parties in the following ways:

Our Apparel Group Limited. As stated in this Privacy Policy, we may transfer your information to other members of the Group. We will share this information for business purposes, including order fulfillment and conducting other activities described in this Privacy Policy. For example, if you register to receive marketing emails from one of our brands, we may use your information to create and send you similar marketing materials for other brands that may be of interest to you.

Business Transfer. We may transfer your information to third parties in the event of a restructuring, reorganization, merger, acquisition, or asset transfer of the Company or any of our affiliates.

Services and Promotions. We may share information with third parties who provide services on our behalf and assist in the operation of our website. Our third-party partners may include: (i) online payment and fraud prevention service providers; (ii) delivery and logistics service providers; (iii) customer service; (iv) infrastructure and IT service providers; (v) marketing, advertising, and communications agencies; (vi) network testing and analytics service providers; or (viii) external auditors and consultants.

Aggregated Statistical Information. We may disclose information collected from multiple users in the form of aggregated data that does not describe or identify any particular user. This may include information such as age and gender, as well as product purchase information, search terms, and visited pages. We may share such information with third parties to indicate their interest in and use of our website.

For Marketing Purposes. We may share your information with third parties who co-organize promotional activities or whom we believe you may be interested in their products and services. These third parties may send you information about the activities and products via mail or email. These third parties may also share your information with others. These third parties may use this information for their own or others’ marketing purposes, including serving interest-based advertising.

Links to Other Websites. Our website may contain links to other websites or applications, or our platform may contain third-party services that are not owned or operated by us. If you click on a third-party link, you will be directed to a website or platform that we have no control over. This policy does not apply to the privacy practices of that website or platform, and we are not responsible for the actions of these third parties.

To comply with the law or protect our own interests, we may need to disclose or share your personal information to fulfill legal or regulatory obligations. For example, we may need to disclose personal information to regulatory agencies, government agencies, or judicial or administrative authorities. We may also disclose information to third parties as permitted and necessary by law, such as: (i) to protect or defend our rights; (ii) for law enforcement purposes; (iii) to investigate potential fraud; or (iv) to enforce our privacy policy or terms of use.

For information on how to choose not to share certain information, please see Section 7 below.

International users please note: We store information both within and outside the United States. If you reside outside the United States, you understand and agree that we may transfer your information to [other locations/regions].

Children

This website is not intended for children under the age of 18. We do not knowingly collect personally identifiable information from children under the age of 13 without parental or guardian permission. If you are a parent or legal guardian and believe that your child under the age of 13 has provided us with information, you can contact us. Please indicate “COPPA Information Request” in your inquiry.

Your California Privacy Rights

The California Consumer Privacy Act (“CCPA”) and the California Privacy Act (“CPRA”, collectively referred to with the CCPA as the “California Consumer Privacy Act”) grant California residents specific rights regarding their personal information, including the right to request information about the collection, use, sale, and disclosure of their personal information, the right to request the deletion of their personal information, and the right to opt out of the sale of their personal information. AMRG has decided to allow all of its customers, regardless of their place of residence, to make the same requests. This section provides information about the California Consumer Privacy Act and the types of personal information that AMRG collects and shares with other companies. This section also explains how you can request your personal information from AMRG. Any terms used in this section, as defined in the CCPA (Section 1798.140 of the California Civil Code), have the same meaning.

This “California Privacy Rights” section describes your rights under California consumer privacy law, explains how to exercise those rights, and outlines the types of personal information we collect.

Your Rights and Choices

You have the right to know what personal information we collect about you and how we use that information.

You have the right to know the categories and specific content of the personal information we collect about you, the sources from which we collect that information, the commercial or business purposes for which we collect, use, and share your personal information, and to which categories of third parties we sell or share your personal information. You have the right to request disclosure of certain information about the personal information we have collected and used about you in the past 12 months. This may be referred to as a “right to know request.” Once we receive and confirm your verifiable consumer request (see “Exercising the Right to Know and the Right to Erasure”), we will disclose to you:

The categories of personal information we collect about you.

The categories from which we collect that personal information.

The commercial purposes for which we collect or sell that personal information.

The categories of third parties with whom we share that personal information.

The specific personal information about you that we collect.

If we sell or disclose your personal information for commercial purposes, we will provide two separate lists to disclose:

The categories of personal information about you that we sell, and the categories of third parties to which we sell that personal information.

The categories of personal information about you that we disclose for commercial purposes.

Right to Erasure of Personal Information

You have the right to request AMRG to erase any personal information we have collected and retained about you, with certain exceptions. Once we receive and confirm your verifiable consumer request (see “Exercising the Right to Know,” “Right to Erasure,” “Right to Data Portability,” “Right to Correction,” and “Right to Limit Requests”), we will erase your personal information from our records and instruct our service providers to do the same, unless there are exceptions.

We may refuse your deletion request if retaining the information is necessary for our or our service providers’ purposes:

To complete the transactions for which we collected your personal information, to fulfill the terms of a written warranty or product recall under federal law, to provide the goods or services you requested, to take actions reasonably anticipated in our ongoing business relationship with you, or otherwise to fulfill a contract between us and you.

To detect security incidents, to prevent malicious, deceptive, fraudulent, or illegal activities, or to prosecute those responsible for such activities.

To debug to identify and fix bugs affecting existing intended functionality.

If you have given informed consent, you may participate in scientific, historical, or statistical research that is in accordance with all other applicable ethical and privacy laws, is of public interest, is open, or is peer-reviewed, provided that the removal of the information would make such research impossible or materially impaired.

Exercise your right to free speech, and protect other consumers’ rights to free speech or other rights provided by law.

Comply with the California Electronic Communications Privacy Act (Section 1546 of the California Criminal Code and subsequent provisions).

Permit only internal uses that are consistent with reasonable consumer expectations based on your relationship with us.

Fulfill legal obligations.

When providing this information, it should be used for other legitimate internal uses, in a context appropriate to the information provided.

Right to Data Portability

You have the right to request AMRG to provide you with a copy of the personal information we have collected and retained about you over the past 12 months. You may request your information from us up to twice within twelve (12) months under the California Consumer Privacy Act. We will respond in an easy-to-use format, usually electronic.

Right to Correction

You have the right to request correction of any personal information we retain about you.

You have the right to choose not to sell or share your personal information.

As of the last update of this Privacy Policy, we (1) sell personal information; and (2) share personal information for cross-context behavioral advertising purposes. You have the right to choose not to sell or share your personal information, and you also have the right to choose to allow such sale or sharing. If we sell or share any of your personal information, you can inform us at any time to stop the sale or sharing of your personal information (see “Exercising the Right Not to Sell or Share Personal Information”).

Only you or your authorized agent can make verifiable consumer requests regarding your personal information. You can also make verifiable consumer requests on behalf of your minor children.

Children.

Non-Discrimination

We will not discriminate against you for exercising any California rights. Unless permitted by California law, we will not:

refuse to provide you with goods or services.

charge you different prices or rates for goods or services, including by offering discounts or other incentives or imposing penalties.

offer you different grades or qualities of goods or services.

impose that you may receive different prices or rates for goods or services, or different grades or qualities of goods or services.

However, we may charge you different prices or rates, or offer you different grades or qualities of goods or services, if the price difference is reasonably relevant to the value your information brings to us. We may offer you financial incentives, including payments as compensation, to encourage you to collect, sell, or delete your personal information. We may also offer you different prices, rates, grades, or qualities of goods or services if the price difference is directly relevant to the value your data brings to us. We will notify you of any financial incentives. We will only include you in a financial incentive program after you have expressly consented to it and the substantial terms of the program are clearly described, and you may withdraw that consent at any time. We will not use any unfair, unreasonable, coercive, or usurious economic incentives.

Contact Us

If you have any questions about this Privacy Policy, or would like to access, delete, or correct your information, please email us.